Published onJune 18, 2025Unlock the Power of Scent Marketing: Enhance Brand Identity and Boost Sales with Fragrance Strategiesscent-marketingsensory-marketingemotional-connectionconsumer-behaviorbrand-identityolfactory-logocustomer-experiencebrand-loyaltyretail-marketingbusiness-impactScent marketing harnesses the power of fragrance to create emotional connections, enhance brand identity, and drive sales by strategically influencing consumer behavior and perceptions.