Published onJune 12, 2025Phygital: The Seamless Fusion of Digital & Physical for Next-Level Customer EngagementPhygital-MarketingCustomer-Experience-(CX)Digital-TransformationOmnichannel-StrategyRetail-TechnologyHybrid-Customer-JourneyMarketing-StrategyIn-Store-ExperiencePhygital marketing strategically combines digital convenience with physical immersion to create seamless, interactive customer journeys that enhance engagement and drive business success.